Ethics & Environment
Radford Dale is a business. But it’s also much more than that. Our “business” is also a way of life, a team, a common ethic and a set of values. As much as we avoid competitions, medals, trophies and the craving for status that seems to drive many egos in our industry, we do want official recognition for other aspects of our daily interaction with the land, its people and the planet.
It’s easy to say you’re environmentally friendly or socially responsible....
But unless you open yourself up to the critical scrutiny of an independent accreditation agency or auditor, how can anyone be sure that you’re walking the ethical-winery walk?
To prove that we are, we set ourselves targets in four critical areas (we call it our Sustainability Charter): the Environment (Viticulture and general Eco practices), Ethics (our people), and Social Upliftment. Some of these topics are becoming trendy, and are being used in a tokenistic fashion to sell wine, but not by us. We’ll stick to these principles when the next vogue appears and the less serene move on to greener pastures.
To sum up, we aren’t rebels, but we do have a cause. We do everything we do because we believe it is right, not because it’s politically correct, fashionable or expedient. This philosophy is the mirror image of our natural approach to winemaking, and it all comes down to being real. If you care about such things and if you enjoy our wine, then you’ll know what that means. For real.
Viticulture and the environment
The South African wine industry has taken the lead when it comes to ecological and environmental regulation, thanks to the IPW scheme.
Integrated Production of Wine (IPW) is a voluntary environmental sustainability scheme established by the South African wine industry in 1998.
ipw member
Radford Dale is a fully accredited member of IPW. There are annual self-audits and periodic independent external audits.
We do everything we can to be eco-friendly and sustainable throughout the production process – from the vineyards and the winery to our waste-water management system, our packaging and even our logistics.
Sustainability Seal
Another exciting development for the SA wine industry (since 2010) is the new sustainability seal on eco-friendly local wines. If you see that seal on a bottle, it means the Wine Certification Authority, appointed by the Department of Agriculture, certifies that:
The vintage, variety and origin on the label are correct.
The wine has been produced sustainably, in an earth-friendly manner.
The wine can be traced all the way from the vine to the bottle.
The wine was bottled in South Africa and is 100% South African!
Our people - ethics
Since the South African constitution arrived at the dawn of democracy in 1996, regulations, conditions and working practices have been finely tuned to protect the rights of all workers, including those in agriculture.
Radford Dale is a small, privately owned winery and a tiny speck on the agricultural landscape of South Africa. But, to borrow from Shakespeare, “though we be but little, we are fierce”. In everything we do, we maintain our morals and promote ethical, common-sense practices.
We learned about the concept behind WIETA (Wine Industry Ethical Trading Association) towards the end of 2010, while researching Fair Trade and similar accreditation organisations. The Fair Trade model – probably the most widely known internationally – doesn’t necessarily fit well with all types of ownership and all organisations. In our case, we felt that WIETA bore more relevance to what we do and how it impacts our team.
what's in the Wieta code?
The code contains the following important principles:
- No child labour
- Freely chosen employment
- The right to a healthy and safe working environment
- The right to freedom of association
- The right to a living wage
- Reasonable working hours
- No harsh or inhumane treatment
- No unfair discrimination
- Providing regular employment
- Respect for workers’ housing and tenure security rights
We completed our first audit in November 2010 and our most recent audit was 2020. We received our latest certificate in December 2020.
Social upliftment
Apartheid may have ended a quarter of a century ago, but there’s still a lot of social inequality in South Africa. That’s why Radford Dale set up a trust for its Previously Disadvantaged Individual employees.
The Trust is called Land of Hope and it’s an optimistic, positive instrument that facilitates a brighter future for the children and dependants of our Previously Disadvantaged Individual team members. Simply put, profits generated from sales of the Land of Hope range, fund this Trust.